Are You Working Too Hard for New Business?
This note is for growing companies under 150 employees. Regardless of how fast you’re growing, on a scale from easy to hard, 1 to 5, how would you rank the effort expended to find more business? Think of 1 as “so easy that I have to pinch myself every day to see if it’s real” and 5 is “hard enough that we end each month drained and exhausted and don’t want to talk about it.”
If you gave yourself anything more than a two, I have a tool you can use to self-assess your company’s sales and marketing practices. Specifically, whether or not your best-practices are the right fit for your organization. I have seen time and time again that if you consciously design business practices to be a natural fit with your people’s disposition and talent, they will actually enjoy the activity needed to bring new business to the door. More growth with less effort.
Download the FIT assessment here.
It’s 25 questions that will give you a snapshot of how well your company takes advantage of sales and marketing practices that your people can live with. Plus it gives a quick way to narrow your focus if you want to improve and allows you to engage your management team in the broad concepts behind taking a human approach to business development. It’s pretty great.
The assessment is featured in my tentatively titled book, “The Human Being’s Guide to Business Growth: Grow your business twice as fast, with half the effort, in ways your people will actually enjoy, using sales and marketing practices that fit.”
I’ll be writing more about it in the coming months. Let me know if it helps.
Good stuff.