Selling to Problems, Part 2

Selling to Problems, Part 2 This wasn’t supposed to be a series of posts (Part 1 is The Question Box for Sales Prospecting), but after a lengthy email exchange I’m going to take the concept of selling to problems a step further. And I’m going to do it via consumer goods.

Attribution Beyond the Last Click

Attribution Beyond the Last Click Adobe has a great little infographic about the challenges of determining where to attribute successful conversions. Check it out.

The Question Box for Sales Prospecting

The Question Box for Sales Prospecting Dipping way back into the archive for this one. Sales prospecting. Getting out and building some need around a problem that you solve.

The Newsletter That Was, Dec 4th

The Newsletter That Was, Dec 4th Another newsletter hits the email boxes! Are you on the list? If not, here it is. Just for you. Yes, you.   It’s December 4 All sorts of good things happen in December around the Chambers household. Basketball starts, recitals take place, wayward children return from college, and we […]

The Framework for Making Marketing Decisions Webinar

The Framework for Making Marketing Decisions Webinar I did a webinar for my friends at GoLeads and they’ve graciously allowed me to share it here.

Bill Simmons and Malcolm Gladwell

Bill Simmons and Malcolm Gladwell Years ago my wonderful bride bought me a copy of Bill Simmons’ book, The Book of Basketball: The NBA According to the Sports Guy. A wildly ambitious book that reinforced my belief that some people are simply more committed than others.

Starting a business

Starting a business Greg, how did you make the decision to start a new business?

The Newsletter That Was

The Newsletter that was Here’s a copy of the newsletter from Nov 14th. All for you. The Week of November 12

Facebook Pages Changes Again

Facebook has changed again. That picture has been popping up all over FB fan pages as Facebook does its best to tamp down the relative spamminess of  what shows up in your personal FB feed. Page managers aren’t happy to see their engagement numbers drop and as they look to drive those numbers back up […]

Plumbers Butt and Marketing Copywriting

Plumbers Butt and Marketing Copywriting Have you met Duluth Trading Company? I met them via a friend. I’m a sucker for a funny story. I’ll get to that, but look at what happens on my first visit: