Wisdom from the young and brilliant. http://web.mit.edu/newsoffice/2012/commencement-khan-address-0608.html Once you make it past the MIT love fest, there are some real gems in there. My favorite? “Don’t waste inspiration.” Good stuff.
10 Point Checklist Before Sending Your Email Newsletter A long time ago someone told me “what separates us from the monkeys is our ability to Pause“. (It may have been more like, “Dude. . .think about monkeys for a second. . .” but whatever. . .)
Organic vs. Paid Traffic – Which is Better? This one came up twice yesterday. (which may or may not mean something. . .Netflix vs. Amazon Prime came up twice too) Some quick thoughts.
Tell a Story, Increase New Customer Acquisition Those who have worked with me in the past probably knew this post was coming. The power of the story. Using analogy to communicate. It’s how we as humans have communicated from the beginning. With stories. It’s how we’re wired.
Some quick thoughts on how to leave a voice mail message. Yes. We’re going here. Since we’re in the midst of Election Season, the ads are coming in fast and furious. And the robo calls. And occasionally live person calls. Listening to these calls I am thrown back into my days working a call center. […]
What’s the ROI? The beauty of our wired world, as my techie friends will tell you, is that once our activities are reduced to bits and bytes, we can track anything. Think about it. I am logged into Google+, my browser is a cookie monster, and when I’m on your site you know how long […]
Some thoughts on A/B testing. When I get to expound on the same topic 3 times in one morning, it’s time to “blog it out“. A/B testing. Optimization. Google Experiments. Site improvements. Script improvements. Sales material improvements.
Sales Pipeline Management Quick hit today. In a waiting area today I could overhear a peppy sales person (maybe customer service person?) following up with a prospect/customer on the phone.
This is the blocking and tackling of email marketing. Among the thousands of messages I get in my email are many, many offers. Here’s a good one from Land’s End. This is my favorite part:
It’s happened again. Your partner came to work with another idea for how to find customers. Before dismissing it with a “Yeah I’ll get right on that when I finish everything else I have to to”, take a minute and define a few things. Not all ideas are good ones, but all it takes is […]
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A short note every Friday afternoon with tips on getting more done in less time. . .next week.
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