Questions About Tweaking Google Adwords Dipping into the mailbag again. These last two weeks were dominated by one thing: Google Adwords. There were equal parts “how do we do this?” and “how do we do this better?” questions.
Business Development Case Studies The first of a series of summary Case Studies have been published. The most common question coming from parties that want to help me find new prospects is, “What is it, exactly, that you do?” A question that is easily answered in person with examples. For those that aren’t yet interested […]
The Cold Call Is Alive and Well Want to get things started at your next business development meeting? Bring up the words “Cold Calling” and step back. Maybe duck for cover too.
Employees Only Value What They SEE You Do – How to Use That as a Competitive Advantage For those of you that were once front line employees, do you have memories of the executive committee going off on retreat? What usually happened next? A new initiative. An exciting rollout. A refocused effort. Change right? How […]
More Questions That Probably Deserved Better Answers Two isn’t a series but there were more questions sent my way. Answers went out. There’s something of value in here for you if you look hard enough. Automated Email Sequences Facebook Analytic Hint The Quickest Survey Tool The History of Rum
A Year Later: My Consulting Sales Process Cheat Sheet It’s been nearly a year since I hung my shingle out and went looking for clients. I went in with a bunch of assumptions and over the last 10 months have refined a few that I will offer up to those who are interested.
Developing a Marketing Budget for 2014 It’s August. The annual exercise that is budgeting has begun and questions are floating my way. There are countless resources to help you with the numbers, the justification and the admonishment to “measure”. I’m comfortable leaving the budgeting details for you to figure out in order to talk to […]
Do You Make These 7 Online Marketing Mistakes? (This is a rough draft of my new position paper on common online marketing mistakes. I may change the title to “7 Marketing Mistakes that Kill Your Website” because it’s not a strict online/offline thing. We’ll see.)
When to Write a Project Proposal It’s another post in my series on Proposals. This time we’ll cover when to write one. In my first post, Writing a Project Proposal Outline, I covered the 3 part outline you should use to get the most from your submitted proposal. – Don’t go through the exercise of […]
Maslow and Being Present I was reading a little blurb/interview with Chip Conley, the CEO of Joie De Vivre Hotels http://www.gsb.stanford.edu/news/headlines/power-of-noble-experiments.html
Companies hire me to help them speed up growth. I do that by helping them design sales practices that fit their size, disposition and unique culture.
Call and find out what that looks like for your organization.
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A short note every Friday afternoon with tips on getting more done in less time. . .next week.
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