3 Questions this Week: Pricing, Adwords, EMail Formats

Questions of the Week I spent the last week traveling through the upper midwest. South Dakota to Minnesota to Wisconsin. Ending up in Fish Creek, WI. Meanwhile, my inbox filled up with comments, questions and progress reports from clients and friends. A couple of trends popped out, so let’s use those as launching points for […]

3 Email Marketing Questions Answered (part 2)

3 Email Marketing Questions Answered (part 2) Getting back to 3 common questions I get about customer database marketing: First was How Often? Answered here. Next is Should I Buy/Rent a list? Let’s tackle that now.

You Don’t Fix Your Way to Growth

You Don’t Fix Your Way to Growth Great long-distance digital conversation this morning. (Well, as great as exchanging a massive amount of emails in a short time can be. . .) The subject? Fixes and Growth.

Taking Action – What To Do When You Feel Stuck

Taking Action – What To Do When You Feel Stuck You feel stuck. It’s a terrible feeling. It’s not the way you pictured things unfolding. Now it’s time to get unstuck. I’ll give you a quick 3 step process to help. It’s worked for me. It’s worked for others you know. The hardest part is […]

Effective Communication Starts With Defining Terms

Effective Communication Starts With Defining Terms The challenges of communicating are well documented. The important elements of effective communication is well documented. What can I add to the vast trove of communication literature clogging the innertubes? A place to start.

The Challenges of Measuring

The Challenges of Measuring, or How Long Do We Have To Do This? This week we’ve been delving into a common occurrence. It happens in roughly this order. No measures are in place, data is collected, measures are put in place, the measurement shows improvement, the major point of pivot is occurring, there is much […]

A 91 Point Checklist to Optimize Website Conversion

A 91 Point Checklist to optimize Website Conversion This kills. Cruising the SEOMoz blog and came across this post: Holy Grail of eCommerce Conversion Optimization – 91 Point Checklist and Infographic I’m a sucker for anything that looks extensive and exhaustive.

Content Marketing and Lead Nurturing

Content Marketing and Lead Nurturing Conversations about leads have dominated my world for the last few months. I’ll toss out some ideas on the buzziest of the catch-phrases here. Inbound marketing, marketing magnets, attraction marketing. . .the goal is to attract business “organically” instead of having to go out and interrupt busy people. To catch […]

Time Management Tip For Work

Time Management Tip for Work Information overload. Business planning. To-do lists. Getting things done. It’s a universal issue so I’ll weigh in. Why not?

Search Engine Optimization and Google Analytics

Getting Started with Google Analytics The question of the week have all been Google Analytics related. Like “where did you get that?” Since I get to evaluate businesses that use Google Analytics, I thought I’d walk you through part of my process.