Direct Mail is Dead?

“DIRECT MAIL IS DEAD!”

I’ve read it here and there. The demise. Close the Post Offices. Eliminate Saturday delivery.

But then my postman shows up.

Leaning a little to the left. Looking a little strained.

With some effort, he handed me this catalog. Check it out:

This bad boy comes in at over 685 pages. I swear.

What does it mean?!?

Did it work? That’s at least $3 a catalog. A multi-million dollar bet.

Opt outs were rampant. Articles were plentiful. “You can’t buy that kind of publicity,” was probably uttered once or twice.

The company filed to go public on Sept 19th.

Good stuff.