Before you send that proposal. . .

Before you send that proposal. . .

• Does your proposal start with an About Us section? Change it to an about them section.
• List their objectives. They’re considering you because you can help them reach their objectives. Don’t bury them, lead with them. If you aren’t clear on their objectives, ask. Use their language.
• List how everyone will know your proposed product/service is working. Caution: if it’s a measurement that you’ve created, scratch it and go get theirs. If you’re selling a renewable service, this measure is, um, important.
• Consider offering multiple solutions, giving them options. Just make them unique. As my restaurant friend suggests, “instead of offering two chocolate desserts, offer something chocolate and something nutty.”

All there? Now you can send it.

Good stuff.