Complex Lead Generation: Start with the F Word – Focus The common theme of conversations lately has been “but Greg, why aren’t we telling them about X?” Comments like that come immediately after a recommendation to Focus the Message to a single problem and solution. Well, maybe after everyone sees the first campaign come to […]
Analytics Return on Investment Continuing the Analytics fest that’s been going on in my world, I want to introduce you to Avinash Kaushik, a Google co-founder who can be found espousing wisdom at his blog Occam’s Razor. Recently Avinash posted an article called
Local Search Engine Marketing and Business Cards How hard is it to get up to the top of the charts for local searches? Interesting question. I have been helping a local printer with this question for a few months now. When we started, his site was just starting to show up on the search engines. […]
Content Marketing and Lead Nurturing Conversations about leads have dominated my world for the last few months. I’ll toss out some ideas on the buzziest of the catch-phrases here. Inbound marketing, marketing magnets, attraction marketing. . .the goal is to attract business “organically” instead of having to go out and interrupt busy people. To catch […]
Attribution Beyond the Last Click Adobe has a great little infographic about the challenges of determining where to attribute successful conversions. Check it out.
Getting Started with Google Analytics The question of the week have all been Google Analytics related. Like “where did you get that?” Since I get to evaluate businesses that use Google Analytics, I thought I’d walk you through part of my process.
What’s the ROI? The beauty of our wired world, as my techie friends will tell you, is that once our activities are reduced to bits and bytes, we can track anything. Think about it. I am logged into Google+, my browser is a cookie monster, and when I’m on your site you know how long […]
I love reading articles like this: What’s a Facebook Follower Worth? – Wall Street Journal Some exerpts:
Companies hire me to help them speed up growth. I do that by helping them design sales practices that fit their size, disposition and unique culture.
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A short note every Friday afternoon with tips on getting more done in less time. . .next week.
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