Privacy is the New User Experience Best Practice Those of you that have engaged me for consulting know that I talk a lot about the line between “an awesome custom customer experience” and “being awesome at being creepy”. As we enter into the post-Snowden era, you’re going to see the best user experiences showing/telling/asking users […]
Local Search Engine Marketing and Business Cards How hard is it to get up to the top of the charts for local searches? Interesting question. I have been helping a local printer with this question for a few months now. When we started, his site was just starting to show up on the search engines. […]
The Account Based Approach: What Marketing Can Learn from Sales In past lives, I’ve been witness/participant as the Marketing/Sales or Sales/Marketing disciplines have battled one another. Sales thinking “What exactly do they do? We need more leads.” and Marketing thinking, “They don’t use anything we give them. They just want us to do their jobs […]
Marrying Your Content Strategy and SEO Strategy It’s about time you two met! Great Content, meet Excellent SEO. Excellent SEO, meet Great Content. If you’re not familiar with the world of Search Engine Optimization (SEO), you’ve been missing out on a great re-branding exercise.
SEO Search Optimization This topic is popular in my neighborhood and I’m not sure if it’s because I’m in online marketing mode or because everyone is getting into online marketing mode. It’s been said that opinions are like assholes because everyone’s got one, but that’s not going to stop me from spitting out some thoughts. […]
Content Marketing and Lead Nurturing Conversations about leads have dominated my world for the last few months. I’ll toss out some ideas on the buzziest of the catch-phrases here. Inbound marketing, marketing magnets, attraction marketing. . .the goal is to attract business “organically” instead of having to go out and interrupt busy people. To catch […]
Data as Currency? Did you see this article? http://gigaom.com/data/data-isnt-just-the-new-oil-its-the-new-money-ask-zoe-keating/ I picked it up from my friends Datafiniti. (Gracias)
The Law of Reciprocity As I may have mentioned, The Psychology of Influence is one of my favorite books. Dr Robert Cialdini.
Facebook has changed again. That picture has been popping up all over FB fan pages as Facebook does its best to tamp down the relative spamminess of what shows up in your personal FB feed. Page managers aren’t happy to see their engagement numbers drop and as they look to drive those numbers back up […]
Plumbers Butt and Marketing Copywriting Have you met Duluth Trading Company? I met them via a friend. I’m a sucker for a funny story. I’ll get to that, but look at what happens on my first visit:
Companies hire me to help them speed up growth. I do that by helping them design sales practices that fit their size, disposition and unique culture.
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A short note every Friday afternoon with tips on getting more done in less time. . .next week.
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