Tag Archive for: Decision Making

The Framework for Making Marketing Decisions Webinar

by

The Framework for Making Marketing Decisions Webinar I did a webinar for my friends at GoLeads and they’ve graciously allowed me to share it here.

Read more

Time Management Tip For Work

by

Time Management Tip for Work Information overload. Business planning. To-do lists. Getting things done. It’s a universal issue so I’ll weigh in. Why not?

Read more

The Law of Reciprocity

by

The Law of Reciprocity As I may have mentioned, The Psychology of Influence is one of my favorite books. Dr Robert Cialdini.

Read more

Let’s do some Contact Database Marketing

by

Contact Database Marketing You’ve been in business for some time now. Over the years you’ve accumulated a good size database. The time has come to put those relationships to use! 3 Steps Where do we start? Same place we always do, we measure.

Read more

Sal Khan from Khan Academy

by

Wisdom from the young and brilliant. http://web.mit.edu/newsoffice/2012/commencement-khan-address-0608.html Once you make it past the MIT love fest, there are some real gems in there. My favorite? “Don’t waste inspiration.” Good stuff.

Read more

Inventory Management with a Direct To Garment Printer

by

Inventory stinks. The nature of a retail startup involves “guessing” at what inventory to carry. And as our friends at Dell said many years ago, the result is “you end up with inventory, which is the physical embodiment of bad information”. I started an online apparel company a few years ago. Mad Gringo. One of the products […]

Read more

Gimme an A! (some thoughts on A/B testing)

by

Some thoughts on A/B testing.  When I get to expound on the same topic 3 times in one morning, it’s time to “blog it out“. A/B testing. Optimization. Google Experiments. Site improvements. Script improvements. Sales material improvements.

Read more

What to do with new business ideas

by

It’s happened again. Your partner came to work with another idea for how to find customers. Before dismissing it with a “Yeah I’ll get right on that when I finish everything else I have to to”, take a minute and define a few things. Not all ideas are good ones, but all it takes is […]

Read more