Content Marketing and Lead Nurturing Conversations about leads have dominated my world for the last few months. I’ll toss out some ideas on the buzziest of the catch-phrases here. Inbound marketing, marketing magnets, attraction marketing. . .the goal is to attract business “organically” instead of having to go out and interrupt busy people. To catch […]
Data as Currency? Did you see this article? http://gigaom.com/data/data-isnt-just-the-new-oil-its-the-new-money-ask-zoe-keating/ I picked it up from my friends Datafiniti. (Gracias)
Tell a Story, Increase New Customer Acquisition Those who have worked with me in the past probably knew this post was coming. The power of the story. Using analogy to communicate. It’s how we as humans have communicated from the beginning. With stories. It’s how we’re wired.
Sales Pipeline Management Quick hit today. In a waiting area today I could overhear a peppy sales person (maybe customer service person?) following up with a prospect/customer on the phone.
Companies hire me to help them speed up growth. I do that by helping them design sales practices that fit their size, disposition and unique culture.
Call and find out what that looks like for your organization.
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A short note every Friday afternoon with tips on getting more done in less time. . .next week.
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