Google’s Disappearing Organic Search Results In working with an ecommerce retailer over the past year that has watched their revenue flatten and then decline over time, we found a direct correlation between the rise of Google Adwords and Google Product Listing Ads against the declining Organic traffic that came to the site. I will be […]
Add More Data to Google Analytics I met some excellent data scientists the other day. Analytics experts. Spooky smart. (check them out at Contemporary Analysis) When I get exposed to talent like that, I can’t help but think about . . .Frank.
Local Search Engine Marketing and Business Cards How hard is it to get up to the top of the charts for local searches? Interesting question. I have been helping a local printer with this question for a few months now. When we started, his site was just starting to show up on the search engines. […]
A 91 Point Checklist to optimize Website Conversion This kills. Cruising the SEOMoz blog and came across this post: Holy Grail of eCommerce Conversion Optimization – 91 Point Checklist and Infographic I’m a sucker for anything that looks extensive and exhaustive.
Content Marketing and Lead Nurturing Conversations about leads have dominated my world for the last few months. I’ll toss out some ideas on the buzziest of the catch-phrases here. Inbound marketing, marketing magnets, attraction marketing. . .the goal is to attract business “organically” instead of having to go out and interrupt busy people. To catch […]
Attribution Beyond the Last Click Adobe has a great little infographic about the challenges of determining where to attribute successful conversions. Check it out.
Getting Started with Google Analytics The question of the week have all been Google Analytics related. Like “where did you get that?” Since I get to evaluate businesses that use Google Analytics, I thought I’d walk you through part of my process.
Companies hire me to help them speed up growth. I do that by helping them design sales practices that fit their size, disposition and unique culture.
Call and find out what that looks like for your organization.
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pivot@chamberspivot.com
A short note every Friday afternoon with tips on getting more done in less time. . .next week.
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