This Marketing Best Practice Isn’t Working – Why Not? The phrase “best practice” is casually tossed around by marketing consultants, but if they’re “best,” why don’t marketing tactics translate across industries or even within industries? First things first, best practices are a set of guidelines, beliefs, or ideas that represent the most efficient course of […]
Building Trust in a Connected World Today I offered a client some communication advice. Using specific language that helps their prospect come to a “yes” or “no” decision faster. Shortening the sales cycle. Language that hasn’t changed in many, many years. This article was sent to emphasize the points I made. Especially the part about the […]
The State of Selling Professional Services 2015 Entering 2014 the news was generally gloom and doom. “Americans will earn less than they previously expected, that fewer of them will want jobs and that fewer will get them. They think companies will invest less and earn less. The economy, as measured by growth in real gross domestic product, […]
Predictable Growth for Professional Service Firms What would you think of a book that teaches readers to learn how buyer’s decision processes are changing and how to prepare professional service firms for those changes? It would include sections on controlling the conversation, planning technology outlays, working with consultants/contractors, mapping the acquisition process, developing a marketing database, nurturing leads […]
Organic vs. Paid Traffic – Which is Better? This one came up twice yesterday. (which may or may not mean something. . .Netflix vs. Amazon Prime came up twice too) Some quick thoughts.
Companies hire me to help them speed up growth. I do that by helping them design sales practices that fit their size, disposition and unique culture.
Call and find out what that looks like for your organization.
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(402) 281-2785
pivot@chamberspivot.com
A short note every Friday afternoon with tips on getting more done in less time. . .next week.