Tag Archive for: search engine optimization

Google AdWords Campaign Planning Template, Worksheet

Google AdWords Campaign Planning Template, Worksheet This is my 3-Minute One Product, One Solution AdWords™ Worksheet. There’s a link to the pdf at then end that contains a sample filled out worksheet. I’m resurrecting this because I received a call from a client that I had designed a lead generation campaign for over three years ago. His niche […]

Organic or Paid Website Traffic?

Tracking Users

Tracking Users I’m fascinated by all of the news on tracking and privacy and user experience. I’ll admit to using technology and tools to help my clients get closer to delivering “exact solutions” to their customers and prospects, but as I use these tools I’m hyper-aware of what could happen when these tools fall into […]

Local Search Engine Marketing and Business Cards

Local Search Engine Marketing and Business Cards How hard is it to get up to the top of the charts for local searches? Interesting question. I have been helping a local printer with this question for a few months now. When we started, his site was just starting to show up on the search engines. […]

Marrying Your Content Strategy and SEO Strategy

Marrying Your Content Strategy and SEO Strategy It’s about time you two met! Great Content, meet Excellent SEO. Excellent SEO, meet Great Content. If you’re not familiar with the world of Search Engine Optimization (SEO), you’ve been missing out on a great re-branding exercise.